About us
- 2010 Alongside lovers of Asian cuisine
- 90+ Collaborators
- 3 Locations in northern Italy
Since 2010 alongside lovers of Asian cuisine · Over 90 collaborators · 3 locations in northern Italy
It all began in 2010, with an idea that was both simple and ambitious: to bring the authentic flavours of Asia to Italy. From that first step, Dingfeng Importexport was born — and we've never looked back.
What started as a small project has grown over the years into a solid reality, with more than 90 people working together every day to select, import and distribute the very best of Asian food tradition. Rice from far away, noodles, sauces, spices and specialities that tell the story of entire countries in a single taste: every product on our shelves has a story, and we're proud to bring it to you.
Behind every package lies a job built on research and selection. We travel, we taste, we choose our suppliers with care and follow each product from its origin all the way to our warehouse — because we believe quality isn't a detail, but the starting point. What reaches you is only what we'd choose for our own table.
Over time we've grown across the territory too — first with our Padova branch, then in 2025 with the opening of our cash & carry in Novate Milanese: a meeting point where restaurateurs, retailers and enthusiasts can find everything they're looking for, all under one roof.
But above all, it's the people who make Ding Feng. The customers who choose us every day, the suppliers who have walked alongside us for years, and the team that keeps everything moving with passion. For us, every order isn't a transaction — it's a small bridge between those who produce and those who cook.
Our mission
We believe food is a bridge between cultures. Every day we work to make the flavours of Asia accessible, authentic and within reach — for those who cook for a living and those who do it for passion.
Our values
- Authenticity
real products, true to their origin
- Quality
careful selection and a traceable supply chain
- Closeness
by our customers' side, every day